In coffee roasting, first crack is the point at which rapid water expansion causes the coffee beans to audibly pop within the roaster, offering the operator a clue as to her roast progress, and generally marks the place where a coffee would begin to be drinkable. Though it requires much energy input from the roaster, first crack is one of the few exothermic reaction in coffee roasting, when the beans start to produce and give off energy of their own. It is an exciting time in the lifespan of a roast.

First Crack Media is a company dedicated to adding energy to your company through barista training, management systems, and staff education, helping your coffee business begin to create heat of its own – greater service, greater enthusiasm, and above all, better coffee.  Who doesn’t want better coffee?

You can find out more about our services here: First Crack Services
You can read testimonials for our work here: First Crack Testimonials
You can read our ongoing blog here: First Crack Media Blog
You can find out more about our background here: About First Crack Media

You can email Simon directly at simon@firstcrackmedia.com


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